Mitch Goss, Zero-In

2018-05-30

There are lots of companies out there that call themselves turnkey digital signage solutions providers, but far fewer who can do so with straight faces. A company called Zero-In has been doing just that for the last decade, and has developed a nice book of business doing the whole nine yards of signage work - from creative to deployment and ongoing operational management. The New York company's customers include everyone from big banks and retailers to Shake Shack - the burger and shakes chain started just steps...

There are lots of companies out there that call themselves turnkey digital signage solutions providers, but far fewer who can do so with straight faces.

A company called Zero-In has been doing just that for the last decade, and has developed a nice book of business doing the whole nine yards of signage work - from creative to deployment and ongoing operational management.

The New York company's customers include everyone from big banks and retailers to Shake Shack - the burger and shakes chain started just steps away from where Zero-In now has its main office in the Flatiron district.

I spoke with company founder Mitch Goss about the challenges and opportunities of building and running networks for clients.

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