#12. Staying innovative and on brand - Paul Smith’s digital transformation

Join Hannah Bennett, Head of Digital at Paul Smith, for a fireside chat on how the iconic brand has transformed its direct to consumer and wholesale business. A couple of years back, Paul Smith set out to reimagine its digital operations with one key mission: to drive more creativity and brand expression through a headless approach to technology. Through a series of strategic moves, they launched a successful global and localized online flagship store, enabled advanced omni-channel fulfillment flows, while modernizing their global wholesale experience. Hannah will share the keys to their success and reveal their plans for continued growth and innovation as they reinvent the global brand.

D-Congress Talks is a podcast by Svensk Handel.