In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down how real estate agents can leverage community-driven content to build a brand that generates high-quality listing leads. They share insights from years of running local business-focused video series like Santee Saturdays and Everything East County, explaining how these efforts create deep community ties, foster brand trust, and result in inbound, ready-to-list sellers. Kyle and Bryan also tackle common video marketing misconceptions, explain why agents must stand out in a crowded digital space, and highlight the hidden costs of NOT using video in today's competitive market.
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