Social Media Branding for Tomorrow’s New Professional

(BEYA Seminar 2318) Social Media Branding for Tomorrow's New Professional

 

Learning Objective: To examine methods for creating and boosting your career through social media 

 

Do you know what your online presence is saying about you? Oh, you don’t have a brand? Think again. Your online presence tells more about you than just your career goals. Your brand is your reputation. It’s everything that people know about you and should be everything you want your future employer to know about you, such as your work ethic and why they should hire you. In this seminar, we will help you build your professional brand or make your current image more attractive to recruiters. To achieve this end, we will examine your values, your strengths, and the type of work that brings out your passion. Next, we will help you construct a fascinating brand story that will authentically and powerfully describe who you are. Finally, we will give you insight into which professional groups are good for new professionals to develop, such as Facebook groups and LinkedIn Groups. 

 

At the end of the workshop, participants will be able to:

 

1. Identify their values, their strengths, and the type of work that they are most passionate about. 
2. Use observational learning techniques to develop an understanding of what a persuasive brand story is.
3. Discover what helps and hurts their social media brand. 
4. Develop an action plan to perfect their brand story.