On today’s show, we're discussing strategies CEOs and business owners can use to allocate their marketing budgets effectively. I highlight the importance of understanding the target audience, incorporating business and marketing goals, and pinpointing where customers drop off in the marketing funnel.  And I'm responding to a listener's question about getting the best results on a limited budget. Looking for more resources? Ready to work together? Start here: - For all things podcast, visit ht...
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