Leading with Heart - Maura Kautsky - Fractional C-Suite Retreat - Episode #57

2024-01-18

In this insightful episode, Maura Kautsky, President of Sales Xceleration, joins Joseph Frost to discuss the evolving roles of sales and marketing in the C-suite. Maura Kautsky emphasizes the need for clarity in roles, the power of fractional leadership, and the integration of AI in sales and marketing strategies. Takeaways: C-suite Time Management: C-suite leaders should focus more on their core responsibilities and less on peripheral meetings and tasks. Fractional Leadership Benefits: Fractional sales or marketing ...

Takeaways:

C-suite Time Management: C-suite leaders should focus more on their core responsibilities and less on peripheral meetings and tasks.
Fractional Leadership Benefits: Fractional sales or marketing leaders can provide specialized, part-time leadership, particularly useful for growing companies.
Importance of Role Clarity: Clear role definitions in an organization prevent overlap and inefficiency.
AI in Business: AI should enhance, not replace, human expertise, particularly in sales and marketing.
Adapting to Technology: Companies must stay informed about technological advancements and integrate them appropriately into their strategies.
The Need for a Sales Playbook: Documentation of sales strategies and processes is crucial for consistency and success.
Founder's Dilemma in Sales: Founders should delegate sales roles to qualified sales leaders to focus on business growth.
Empowering Teams: Leaders should empower their teams to manage their time effectively and focus on their primary responsibilities.

Quote of the Show:

"Leadership is not just about leading; it's about listening and adapting to the needs of your team and the market." - Maura Kautsky

Links

X: https://twitter.com/SalesXcel
LinkedIn: https://www.linkedin.com/in/maurakautsky/
Website: https://salesxceleration.com/

Ways to Tune In

Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
YouTube - https://www.youtube.com/watch?v=Hn1hpwguS-Y

Fractional C-Suite Retreat is produced by Frost Media Group

Learn more at https://frostmediagroup.com

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