SaaS Dads E/3-12 Building a $30M SaaS While Raising 3 Kids: The Brutal Truth Nobody Talks About

👉 Burnt out. Outnumbered. Scaling fast and barely holding it together.

 

If you're a SaaS founder juggling diapers and dashboards, this episode will punch you in the gut in the best way possible.

 

Matt Deseno (CEO of HL Pro Tools & Baam) didn’t just build a $30M SaaS empire. He did it while raising 3 kids under 7, battling overwhelm, employee lawsuits, missed payrolls, and everything else they don’t show on LinkedIn.

 

This isn’t a highlight reel. It’s the raw, unfiltered truth about what it actually takes to grow a 250+ person company without losing your family.

 

You’ll learn how Matt went from newborns on Zoom calls to buying back his time, reclaiming his evenings, and building a business that serves his family, not steals from it.

 

If you're stuck in the guilt loop, scaling one thing while neglecting the other, this is your wake-up call.

 

💥 Highlights:

 

👉 The hidden pain behind scaling to 6,000+ agencies

 

👉 Why “balance” is BS and what top performers chase instead

 

👉 Hiring, firing, and fighting burnout as a SaaS CEO

 

👉 The $300/month secret that gave Matt back his evenings

 

👉 How to raise kids that still want to hang out with you at 25

 

⏱️ Timestamps

 

00:00 – Welcome & Time Zones

00:18 – The Real Reason Behind SaaS Dads

01:01 – Matt’s Origin Story in HL Pro Tools

03:00 – From 0 to 250 Staff in 5 Years

04:44 – Scaling During a Crisis (COVID Backstory)

07:01 – “I Wasn’t Chasing Balance — I Chased Harmony”

10:56 – Raising Kind, Confident Adults

13:22 – Business Gets Bigger, Problems Get Weirder

16:42 – The Emotional Weight of Leadership

20:56 – Parenting Through Chaos (And Finding Peace)

24:00 – Buying Back Time (The $300 Routine Shift)

30:29 – Constraint = The Secret to High Output

36:45 – SaaS, Family & False Goals

42:58 – The Power of Margin in Life

53:50 – Final Thoughts & Book Rec

 

Build a SaaS that supports your family, not one that steals your time.

 

This is where it starts. 👇

 

👉 https://hlprotools.com/

 

👉 https://baam.com/

 

👉  https://www.facebook.com/groups/mycrmsim

 

👉 myCRMSIM Community