Gesso Girls: Branding Workshop with @erinmurr

In today's episode, Erin kicks-off a working branding session with 4 key branding elements. Have fun with this exercise you're an artist with brilliant ideas. And sometimes we are our own worst branding enemy, why?  Because we have so many creative ideas. 

Make rules for yourself and hold yourself to them. That means that the graphic elements, copy, and any type of content all must be consistent.

1. Define your brand
2. What's in a name?
3. Tone, Copy
4. Fonts, Color Palette