How To Create a Customer Avatar For Your Small Business

2025-02-27

We constantly talk about target audiences and how crucial it is for small businesses to understand their consumers. But how often do small businesses actually create an example of their consumer? This week on the Small Owned Business (S.O.B.) marketing podcast, we talk about customer avatars, what they are, and how to create one for your small business. While having a basic understanding of your target audience is great (and important), when you go deeper and flesh out what makes your target audience “them” - that’s when you c...

We constantly talk about target audiences and how crucial it is for small businesses to understand their consumers. But how often do small businesses actually create an example of their consumer?

This week on the Small Owned Business (S.O.B.) marketing podcast, we talk about customer avatars, what they are, and how to create one for your small business. While having a basic understanding of your target audience is great (and important), when you go deeper and flesh out what makes your target audience “them” - that’s when you can connect with them more deeply.

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Chapters:

00:00 Thank You For Listening & Please Leave a Review

03:26 What is a Customer Avatar?

05:27 Basic Customer Demographics

10:33 Technology Adoption Curve

15:40 Psychographic Traits

26:38 Goals and Aspirations of Target Audience

29:36 Identifying Pain Points

32:29 Brand Values Alignment

35:07 Digital and Local Habits

36:46 Language and Tone in Marketing

45:14 TLDL: Key Takeaways on Customer Avatars _________________

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