Why More B2B Companies Are Focusing on Branding to Drive Business

What does the current state of branding look like? How does branding for B2B companies compare to branding in B2C? These are just some of the questions that reflect the increasing number of executives who see the value in B2B branding. In this episode of Solving for B, Chris Wilks, Digital Content Strategist, Bo Bothe, President and CEO, Jonathan Fisher, Chairman, and Elizabeth Tindall, Brand Strategist, explore the B2B brandscape and how companies are working to truly understand their ideal buyers.