Episode 64: Reader Engagement

Especially for indie publishers, the goal is to create “superfans” or brand ambassadors who will not only buy your books but will also tell their friends, write reviews, and otherwise make noise. How do you engage with your readers? How do you help them to feel that their relationship with you is one of friendship and not just buyer/seller? Merry has some awesome ideas, and Pru offers a modestly proud concept of her own!