Why You Need Empathy Maps w/ Scott Sehlhorst
LeadingAgile SoundNotes: an Agile Podcast

Why You Need Empathy Maps w/ Scott Sehlhorst

2019-05-10
When we develop products, we're responsible for maximizing the value we deliver to the customer. In order to do this, we have to understand who we're actually building the products for. We need to know who the customer is, what problem(s) we're trying to solve for them,  and any additional information we can gather that will give us more insight into their needs and how we can address them. We also need to have an awareness of where our assumptions about the customer may be introducing risk. Unfortunately, we often get ...
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