The 3 things your content needs to stand out in an AI-driven world

2024-02-29

AI is a huge help for content creation, but how can you avoid being same-same? In this episode, Mel talks about the importance of infusing personal touch into content creation, especially in the technological era of AI creating increasingly generic content. By staying unique with your content to connect with your audience and humanise your business you’ll stand out and be remembered. She highlights the three key areas to include in your content: story-telling, possessing a clear message that matters, and thought-leadership development. 00:19 The impa...

AI is a huge help for content creation, but how can you avoid being same-same?

In this episode, Mel talks about the importance of infusing personal touch into content creation, especially in the technological era of AI creating increasingly generic content. By staying unique with your content to connect with your audience and humanise your business you’ll stand out and be remembered. She highlights the three key areas to include in your content: story-telling, possessing a clear message that matters, and thought-leadership development.

00:19 The impact of AI on content creation

01:09 The disconnection through device addiction

01:35 AI and social media

02:20 The importance of personal touch in AI-generated content

04:13 The power of YOU-ness in content and how to use it to stand out

07:20 The impact of YOU-ness on engagement

08:17 Ways to bring more YOU-ness to your content

08:20 The power of storytelling

10:55 Having a message that matters

12:58 The importance of thought leadership

14:23 Conclusion: The three key elements to stand out

Links mentioned in this podcast

Using stories to stand out
Logic puzzles
Odette Barry’s Big Ideas Ministry Series on Hack Your Own PR podcast – Start at episode 87.

If you enjoyed listening to this episode, then you’ll also love:

Episode 65 – The one thing that’s missing from your message
Episode 74 – 3 simple ways to improve your message

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