What Does It Take to Be a Fashion Brand?

In this episode we attempt to tackle the ideas behind what it takes to be a brand in the current saturated fashion landscape. With so many variables pertaining to channel, distribution, HR and business strategies, paired with cultural themes including sustainability, inclusion and political correctness, folded in with growing economic pressures, and increasing customer power, fatigue and shorter attention spans - how is a brand to stand out and not just survive, but thrive? We discuss and ask you to join the conversation!

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