S2E5 - Branding something

Surprise release! In this new, "launches on a Wednesday"-episode, Ash takes Flo through his "brand pyramid" framework for branding... well, anyhting, pretty much. Pretty useful for all of you who are tasked to "brand" (or: create messaging for) things like service offerings, a practice... or the entire firm?

 

Voices, production, etc. by Ash and Flo.
Creative and design advice by @calmar.creativ
Into, outro voiceover by @iamthedakota
Music also by @iamthedakota

 

Pls. find the shownotes to this episode at unbillable-hrs.com!