#66 - Kyle Krull & Anthony Corsaro - Expo West Recap: Claims, Capital, & The Fallacy of Competition

2024-04-05

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On this episode, Kyle and I are flying solo to bring you some updates and thoughts coming out of Expo West. For those who don’t know, Expo West is “the annual Super Bowl of CPG” with over 67,000 attendees this year and a gathering of anyone and everyone working on CPG brands supporting regenerative agriculture - from certifiers, to investors, to the brands themselves, and many more. Kyle and I spend some time covering our personal highlights, favorite new products, plus the state of the union for CPG capital investment and regenerative marketing claims....

On this episode, Kyle and I are flying solo to bring you some updates and thoughts coming out of Expo West.

For those who don’t know, Expo West is “the annual Super Bowl of CPG” with over 67,000 attendees this year and a gathering of anyone and everyone working on CPG brands supporting regenerative agriculture - from certifiers, to investors, to the brands themselves, and many more.

Kyle and I spend some time covering our personal highlights, favorite new products, plus the state of the union for CPG capital investment and regenerative marketing claims.

Episode Highlights:

🖤 The power of human connection

🤤 Our favorite new items from regen brands

🔊 Regenerative dominates Climate Day content

⭐ Regen brands take home 5 NEXTYs

😍 Big sourcing commitments and funding rounds announced

💯 Today’s major operating hurdles for regenerative brands

💰 Current investment landscape and implications for regen brands

👀 California defining “regenerative agriculture”

👉 The fallacy of positive competition in the regenerative movement

🙏 Using hope, empathy, and vulnerability to create harmony in regen CPG

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