NBA Finals Ratings Crash Again...NBA in Trouble?

Preliminary ratings for Game 4 of the NBA Finals were released Saturday afternoon. NBA Finals ratings have struggled through the first three games...and with the series being competitive there was an expectation of an uptick in ratings for Game 4.

That's not the news Adam Silver received Saturday afternoon. We reveal and react to the ratings for Game 4 of the NBA Finals. We discuss how we could be seeing the end of the Golden State Warriors being the most popular team in the NBA. We also explain why NBA Finals ratings could spell trouble for the NBA.