Luke Hay - Making the Most of Analytics in UX Research

What research problems can analytics help you to solve? How can you avoid biasing quantitative data? And, is there any reason to return to moderated in-person testing when COVID-19 is over? Luke Hay shares with us his perspectives on those questions.

 

Luke is the User Research Director at Fresh Egg, in Brighton (UK). He also consults privately. As someone with a keen appreciation for analytics in UX research, Luke provides highly regarded training on the subject. He’s even written a book about it, “Researching UX: Analytics”, that was published in 2017. Luke’s mission is to help UXers to make a significant and measurable impact through their work.

 

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Check Luke out here:

 

Website: http://www.lukehay.co.uk/

Twitter: https://twitter.com/hayluke

LinkedIn: https://www.linkedin.com/in/hayluke/

Medium: https://medium.com/@hayluke

 

Researching UX: Analytics

 

Learn more at: http://www.lukehay.co.uk/the-book/

 

Available for purchase from:

 

• Sitepoint - https://bit.ly/3mZ5vye
• Amazon - https://amzn.to/3gyv86t
• O’Reilly - https://bit.ly/2LpfgIf
• The Telegraph - https://bit.ly/3n4wxEu

 

Related organisations:

 

• Fresh Egg: https://www.freshegg.co.uk/
• UX Brighton: https://uxbri.org/2021/
• UX Camp Brighton: https://www.uxcampbrighton.org/

 

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Host: Brendan Jarvis

https://www.linkedin.com/in/brendanjarvis/