Episode #12: Money Mindset with Rae Richards

#12: Money Mindset with Rae Richards - Understanding the Archetypes to charge your value

On this episode, Syd chats with the brilliant Rae Richards.

Rae specialises in coaching women on their money mindset, which helps to grow their businesses.  Her work often starts with identifying her client's archetype.  Whilst Rae's work is generally with women, but her Money Archetypes assessment works the same for all genders.  You can take Rae's "Sacred Money Archetype Quiz", and find out more about her awesome services here: http://bit.ly/UKED_Rae_Richards

This is a really insightful chat, especially if your dominant archetype is a "nurturer", as is the case with many teachers and tutors.  

There are many takeaways from this episode, including:

• When deciding on pricing for your services, look at the market extremes (the lowest & highest prices currently being offered), and decide where you fit in, based on specialty, experience and your USP.  Think of a number, then lift it to the point where it feels "a little uncomfortable" to say, and that's what you charge!
  
  
• Once you know and understand your personality type, you're able to quickly identify which other personality types will be attracted to your business.  Once you know this, you no longer need to market to the people who won't buy your services.
  
  
• To grow more profitable businesses, nurturers need to develop a relationship with money that becomes personal, and reposition their thinking.  For example, money can be used to buy resources for students, which helps you to nurture them.  Earning more money, means you can rest more often... and you need rest to effectively nurture others. 

For full show notes and more details about this and other episodes, please check here: https://ukeducators.com/podcasts/

To join in the conversation with other educators, here's the Facebook Group:  https://www.facebook.com/groups/ukeducators

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More about Syd.

Syd is on a mission to disrupt the Education sector by empowering Education Businesses to think differently, maximising their impact and enabling them to continue doing what they do best – being an awesome Educator!

She recognises there are many great educators out there. UK Educators Community was born to support and empower other amazing teachers and educators to scale their business, to think more about their business development and to understand how small changes in their approaches can give different results.

Serial Entrepreneur and Outstanding Woman in STEM Award Winner, Syd knows a thing or two about the Education sector. Through her business, Femtinos, Syd has worked with over 12,000 children over the last decade.  Her vision is to take her skills global, working with remote schools and training staff to instill growth mindset strategies. During lockdown, Syd has grown an online school in 6 months from 0 to 18 staff, which has delivered nearly 2000 online classes within that timeframe.