Season 2, Episode 10 – What’s in a Name?

2025-09-02

Incorporating is only for big, monolithic corporations with office towers, big boardrooms and executive washrooms, right? Uh, no. In fact, virtually any business – regardless of its size – can, legally, add that “Inc.” on its business cards. Justin Broomfield, a lawyer who specializes in assisting business owners, tells us how, why, and when a business owner might consider making that leap. We also get Justin to discuss how business owners can protect that clever and catchy name on their sign fr...

Incorporating is only for big, monolithic corporations with office towers, big boardrooms and executive washrooms, right?

Uh, no.

In fact, virtually any business – regardless of its size – can, legally, add that “Inc.” on its business cards. Justin Broomfield, a lawyer who specializes in assisting business owners, tells us how, why, and when a business owner might consider making that leap.

We also get Justin to discuss how business owners can protect that clever and catchy name on their sign from being, um, “borrowed” from someone else who also considers it catchy and clever.

And we’ve got a big announcement! It’s an exciting one, too. Wards Lawyers' CEO, and our show’s executive producer, Melissa Wemyss, drops by to drop the news!

Theme music provided by Stella Panacci and Sean Jamieson.

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