Building smarter church communications plans through data insights: MyCom Podcast 113

Unlock the power of data in your church communications with this episode of "MyCom Church Communications and Marketing" Lauren Miers, Senior Communication Specialist of the Missouri Conference of The United Methodist Church, joins host Ryan Dunn to explore practical, actionable ways data can transform your ministry’s messaging and outreach. Whether you serve in a local church or a conference office, you’ll learn how to use both qualitative and quantitative data to make smarter decisions, reach the right audiences, and give your congregation what they truly need.

In this episode:
00:00 – Introduction & Why Data Matters in Church Communications
02:01 – Lauren Miers’ Background & Journey
03:54 – Defining Data Driven Communications
06:11 – Measuring Value & True Impact with Data
08:41 – Matching Content to the Right Platforms
10:07 – Communication Planning & Feedback Loops
14:40 – Workflow: Building Habits for Reviewing Data
21:00 – The Tools Behind Effective Data Collection
23:01 – Postmortem Data: Pivoting Your Ministry Plan
26:26 – Pet Data Points & What They Reveal
29:00 – Using Data to Truly Know Your Audience
30:50 – Easy Ways to Start Implementing Data Practices
33:27 – Bringing Others on Board with Data Insights
36:19 – Final Thoughts & Open Source Resources

If you want your ministry to work smarter and have a bigger impact, watch this episode and discover how data can help you connect, adapt, and grow. Don’t forget to subscribe for more practical episodes on church communications and marketing! Episode notes and more: www.resourceumc.org/mycom-podcast

This episode mentions these partner links:
United Methodist Higher Education Foundation: www.umhef.org
United Methodist Communications Giving Tuesday: www.umcom.org/GT2025