003 - Content Marketing that Actually Works

Welcome to episode 3 of InboundBuzz: Content Marketing that actually works Recorded: Sunday 20th of March 2016. Opening Buzz: I was interviewed @ the Sydney Hubspot User Group. I share questions and concerns from the audience. Find one in a city near you for amazing insights into inbound marketing and hubspot features, announcements. Shout out to my mates @ Hubspot: Kaitlin, Derek! HUG audience questions I answer: i. I'm really busy and am a one man band, I do everything and creating content is extremely challenging ii. We've been using hubspot and writing content for 12 months with a lot of success but now find our articles repeating themselves iii. Do you still use outbound methods in conjunction with inbound methods e.g. content offers etc 1. Content Anchors a. Writing 500 word blog posts weekly won't cut it anymore and unless your already ranking very well and have a bit of a following you will struggle to create cut through content. b. Firstly you need long form and short form content. c. The idea of CA is they are long form, very long form bits of content where you aim to build one-of-a-kind exhaustive resource on a topic better than any other site. The idea is to think of these anchors as pillar of content that support your site d. A discussion on how you can do this yourself. 2. The Big 5 Content Topics you need to be writing about: i. Cost questions ii. Problems and issues of your product: address the elephant in the room. iii. Vs or Comparisons iv. Reviews: If you sell something review it! Companies don't write reviews often! v. Best: Everyone wants the best. Are you good enough to talk about? e. Address these first. It may force you to write about stuff your not used to but do it! It works! 3. Featured tool/resource this week is Buzzsumo: a. BuzzSumo is a helpful search tool that tracks content on all social networking sites and ranks them based on the number of shares on Facebook, Twitter, LinkedIn, Google+, and Pinterest. It monitors content by topic or user and uses an advanced search engine to deliver accurate results.