Podcasting: Why it is Everywhere You Need to be

 

Looking for strategies and tips for success in the crowded field of podcast marketing?  Our guest E.B. Moss, an active podcaster and podcast marketing advisor, shares her experience and enthusiasm in this episode.  E.B. advises podcasters to begin with a clear understanding of our target audience, and what we are trying to accomplish.  From there, it’s a straight shot to identify key success metrics and develop strategies and tactics for content, production and promotion.  Listen in to learn why podcasting is such a popular medium, and hear about some of the exciting new tools on the horizon that will take the medium to even greater heights.  E.B. recommends Triton Digital for podcasting research, Sounds Profitable for advertising information, and Descript for voice editing and video dubbing. E.B. Moss shares these three takeaways:

• While an estimated 3 to 5 million podcasts are out there, only about 10 percent are active—a phenomenon amusingly called “podfade.”
• The most effective channel for promoting your podcast is paid social, but don’t neglect building your email subscriber 1st party list, which will be the second most effective.
• The next big iteration for podcasting now is video, as YouTube has recently begun ingesting RSS feeds.  It’s time to start adding video to your audio programs.

About our Guest:

E.B. Moss is a content strategist, creator and B2B marketer, focused on driving revenue and building awareness through audio, video, conferences and collateral. Her consultancy, Moss Appeal, develops compelling corporate messaging, sponsorships and branded podcasts, including the new Trade Up with Angi. E.B. is known for informative but accessible explanatory journalism and upbeat executive interviews regularly appearing in such trade publications as Media Village, Cynopsis, The Customer, as well as via her highly regarded podcast, Insider Interviews with E.B. Moss.

WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.