Most of you have heard in a presentation or seen in the media that plant milks are mainstream and that they are taking over from cows' milk. Today we take a short tour around some facts to show that none of these statements are true. We look at the secret history of the plant milk business, and how the US dairy industry got to compete so successfully that just a few years from now sales of lactose-free cows’ milk will be bigger than sales of plant milk.