Making a Living But Not Living?

Today we read James 4:13-17. James begins a two-part diatribe against rich people (us!). In this first section, he encourages us to think about our focus on inventing, designing, producing, and selling widgets to make a profit. Why are we doing this? Are we doing it (just) to make a living, or also to "live"? And what does that "living" look like?