Master the New Product Development Process: Everything You Need to Know

2023-09-14

Andriy Sambir, the CEO at Linkup Studio, and Oksana Khrupa, the Chief Product Solution Officer, dive deep into the intricate process of new product development. This conversation is a treasure trove for anyone wanting to grasp what is new product development and how to go from idea generation to commercialization. During the talk, Andriy and Oksana walk you through the product development and design stages, exemplifying their points with real-world new product development process examples. They begin by...

Andriy Sambir, the CEO at Linkup Studio, and Oksana Khrupa, the Chief Product Solution Officer, dive deep into the intricate process of new product development. This conversation is a treasure trove for anyone wanting to grasp what is new product development and how to go from idea generation to commercialization.

During the talk, Andriy and Oksana walk you through the product development and design stages, exemplifying their points with real-world new product development process examples. They begin by discussing how to create your product idea, introducing the concept of design thinking as a part of the early stages of the new product development process.

You'll also learn about the importance of user journey mapping and idea screening. By identifying the target audience early on, they explain how you can tailor your product discovery and business analysis to a specific user base.

Further into the conversation, the duo covers the concept development & testing phase, outlining how to arrive at a minimum viable product (MVP). From there, they discuss marketing strategy development, ensuring your product reaches the right customers at the right time.

Whether you're looking to launch the product or seeking tips for the prototype phase, this talk will equip you with the insights you need to succeed in the world of new product development.

If you are considering developing a new product and have additional questions, we'd love to hear your insights and questions in the comments below or through email.

If this video is valuable to you, don't forget to hit the like button, subscribe to our channel, and share the insights with your network. We're committed to delivering more enlightening content and in-depth discussions that cover the complete journey from idea generation to a successful commercial product. Keep an eye out for more!

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Read the full step-by-step new product development process guide here

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