Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more sophisticated, and a lot more used.
Just as the digital OOH business has matured and expanded in the last few years, so have some of the key players - notably New York City-based Vistar Media, which has been at it now for eight years and is seeing crazy-good growth these days.
I spoke with co-founder Michael Provenzano about the online roots of his business, and how he took much of the same approach into a medium and supporting tech business that was, at the start, kind of all over the place.
We had a great chat talking about what Vistar does, why it built its own CMS, the role these days of data, and whether programmatic is the answer for media-based digital signage networks, or maybe just PART of the answer.
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Jimmy Hunt, Spectrio
Ryan Taylor, Delta Airlines
Peter Livesey, Esprit Digital (2022)
Jonathan Labbee, SACO Technologies
Jonny Greco, Seattle Kraken
Fred D’Alessandro & Eric Hutto, Diversified
Randy Guy, Bluefin
Jason Cremins, Signagelive 2022
John Marshall, Userful
David Crumley, HUSH Studios
Jared Jones & Alisa Semyekhina, DBSI
Dave Ianonne, First Arriving
Anders Apelgren, Visual Art
Dennis Hickey, SNA Displays
Brady Haag, Project Content
Henrik Andersson, Instorescreen
Toni Viñals, NSIGN.TV
Niko Sagiadinos, SMILControl
Saurabh Gupta, Ultraleap
Blake Sabatinelli, Atmosphere TV
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