Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more sophisticated, and a lot more used.
Just as the digital OOH business has matured and expanded in the last few years, so have some of the key players - notably New York City-based Vistar Media, which has been at it now for eight years and is seeing crazy-good growth these days.
I spoke with co-founder Michael Provenzano about the online roots of his business, and how he took much of the same approach into a medium and supporting tech business that was, at the start, kind of all over the place.
We had a great chat talking about what Vistar does, why it built its own CMS, the role these days of data, and whether programmatic is the answer for media-based digital signage networks, or maybe just PART of the answer.
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Michael Schneider, Gensler (from InfoComm Connected 2020)
Frank Olea, Olea Kiosks
Jeff Rushton, Media Resources
Advocates For Connected Experiences: Industry Panel - Re-opening For Business
Panel: AVIXA Digital Signage Power Hour On Access Controls In Pandemic Times
Paul Harris, Aurora Multimedia
Rick Mills, Creative Realities, Inc (CRI)
Florian Rotberg, Stefan Schieger - Invidis Consulting
Kim Sarubbi, Advocates For Connected Experiences (ACE)
Remi Del Mar, Epson
Sean Wargo, AVIXA
Chris Riegel, STRATACACHE (2020)
Mark McDermott, ScreenCloud
Stefan Thorarinson, Pristine Screen
Tina Williams, Greater Toronto Airports Authority
Jim Wickenhiser, SiliconCore
Bob O'Brien, Display Supply Chain Consultants
George Clopp, RMG Networks
Taylor Hunter, Impactrum
David Nussbaum, PORTL
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