Episode 06: Why Your AI Isn’t Working (and What Your Data Has to Do With It)

If you think building a custom GPT is just clicking a few buttons and uploading whatever docs are lying around… this episode is your wake-up call.

Christopher’s back—and this time, he’s breaking down the real prep work that needs to happen before you even think about launching your own AI assistant. Because here's the truth: AI isn’t magic. If your data’s a mess, your output will be worse. (And if you're still skimming AI responses instead of reviewing them? You're asking for a marketing disaster.)

In this episode, you’ll learn what actually goes into building an effective AI tool—from knowing your objectives to structuring data properly to avoiding the skimming trap that kills results. Whether you're a marketer trying to speed up content, a business leader exploring GPTs, or just someone who’s tired of generic, inaccurate AI output, this is your no-BS guide to doing it right.

Christopher also drops some spicy observations about the sudden influx of “AI experts” (hint: they were in real estate last year), and calls out the hype from the snake oil sales crowd.

 

What’s Inside:

• Why most custom GPTs suck—and how to make sure yours doesn’t
• The most prominent mistake marketers make when uploading data (and how to fix it)
• How to avoid the skim-and-send syndrome that's sabotaging your results
• A behind-the-scenes look at Christopher’s process for prompt refinement
• The unsexy but essential truth about planning, testing, and revising AI tools
  
  

From the Episode:

“Fast isn’t the goal. Accurate is. If you don’t take the time to get your data right, your AI output is just dressed-up garbage.”

If you’re serious about using AI to elevate—not dilute—your marketing, this episode will give you the real talk and tactical steps to get started the right way.

 

Subscribe to The Bulletproof Marketer wherever you listen, and connect with Christopher on LinkedIn for more no-fluff insights.

 

Episode Highlights:

• Welcome to the Chaos (and the Clarity) [00:00]
• Déjà Vu: Why AI Feels a Lot Like the Early Social Media Boom [04:55]
• Snake Oil Salesmen in the AI Gold Rush [07:40]
• Custom GPTs: What They Are and Why They Matter [08:45]
• Fast ≠ Good: The Skim-and-Ship Syndrome [11:00]
• Garbage In, Garbage Out: The Hard Truth [13:30]
• Before You Build: Know Your Objective [16:00]
• FAQ GPT Fail: A Real-World Example [18:40]
• Your AI Needs to Know You [20:30]
• Building It Like You’d Onboard an Employee [22:15]
• The #1 Mistake: Skimming Output [23:00]
• Christopher’s Fix: The Bold & Revise Method [24:10]
• Team Testing: Get a Second Set of Eyes [26:20]
• Context Is Everything: Why 20 Files Won’t Cut It If They’re Random [28:00]
• Use AI to Stretch Your Brain, Not Replace It [31:00]
• Pro Tip: Combine Case Studies & Save File Slots [34:15]
• Your Custom GPT Game Plan: Step by Step [36:00]
• Final Thoughts: It’s Not Sexy, But It’s Smart [38:45]

 

🔗 Resource Links

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• 🎙️ Connect with Christopher Tompkins on LinkedIn
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  https://www.linkedin.com/in/chrisgomedia