The ICP Trap: Why One and Done Isn’t Enough

2025-03-21

🚀 Is your ICP holding you back? In this episode of the RevOpsAF Podcast, co-host Matthew Volm sits down with Kristina Diederich, a seasoned RevOps leader, to discuss why defining your Ideal Customer Profile (ICP) is not a one-time exercise. 🔍 What You’ll Learn in This Episode: ✅ Why most companies get ICP wrong and how to fix it ✅ How to use real customer data to refine your ICP ✅ The biggest red flags that signal it's time to update your ICP ✅ How refining ICP unlocked $500K+ in new revenue for one...

🚀 Is your ICP holding you back?

In this episode of the RevOpsAF Podcast, co-host Matthew Volm sits down with Kristina Diederich, a seasoned RevOps leader, to discuss why defining your Ideal Customer Profile (ICP) is not a one-time exercise.

🔍 What You’ll Learn in This Episode:

✅ Why most companies get ICP wrong and how to fix it

✅ How to use real customer data to refine your ICP

✅ The biggest red flags that signal it's time to update your ICP

✅ How refining ICP unlocked $500K+ in new revenue for one company

✅ Actionable strategies to optimize your sales, marketing, and CS motions.

🔗 Follow Kristina on LinkedIn: https://www.linkedin.com/in/kristinadiederich/

🔗 Become a member of the RevOps Co-op: https://www.revopscoop.com/membership/membership-options

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