interview-Harold Bronson, co-founder of Rhino Records has a new memoir

People who take up a life of rock and roll either make music, collect it, write about it, sell it or get into the record business. Harold Bronson has done all of those things. In "Time Has Come Today: Rock and Roll Diaries 1967 - 2007" (from Tower Press Books), he recounts the fascinating adventure of his musical life.

 Before he co-founded Rhino Records - America's leading reissue label -- and put decades of rock and roll history back into musical circulation, Bronson was just another devoted fan growing up in Southern California in the 1960s. But with boundless enthusiasm, a discerning ear and a near-photographic memory, he channeled his passion into writing for the UCLA Daily Bruin and then Rolling Stone and other magazines. After meeting and interviewing many of the era's greats, he launched the Rhino label from the back room of the Los Angeles record store he managed. His new role put him behind the scenes with many of those same artists, working to bring their old - and sometimes new -- music to the public.

 Completing a trilogy with "The Rhino Records Story "(2013) and "My British Invasion" (2017), "Time Has Come Today: Rock and Roll Diaries 1967-2007" is a 40-year memoir in diary form that documents Bronson's progress from student musician and journalist to label executive, where his fandom, wit and creative imagination augmented and altered the course of many great careers.