Episode 428 - Listing Presentation Script to Set Expectations in Slow Markets

2025-09-02

In this episode, Brian Icenhower shares a powerful Listing Presentation Script to Set Expectations that helps real estate agents, team leaders, and brokers guide sellers through slow markets with confidence. Learn how to use MLS data to visually demonstrate why pricing matters, set realistic expectations, and avoid difficult conversations down the road. You’ll discover: The one tool that changes every listing appointment How to show—not just tell—your value to selle...

In this episode, Brian Icenhower shares a powerful Listing Presentation Script to Set Expectations that helps real estate agents, team leaders, and brokers guide sellers through slow markets with confidence. Learn how to use MLS data to visually demonstrate why pricing matters, set realistic expectations, and avoid difficult conversations down the road.

You’ll discover:

The one tool that changes every listing appointment
How to show—not just tell—your value to sellers
Why pricing conservatively wins in today’s market
How to revisit pricing and views after 30 days
What most sellers misunderstand about the agent’s role

This script isn’t just about talking points—it’s a strategy to build trust, gain influence, and get listings sold when homes are taking longer to move.

🧠 For real estate professionals ready to level up in today’s market, this episode is a must-listen.

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