Episode 109: Music Festivals

Featuring SXSW Director of Global Sponsorship, Scott McNearney

 

(1:43) We have a conversation about how major music festivals will adapt following the COVID 19 pandemic. Scott give us insight into how SXSW had to adapt and some of the things they will need to consider going forward. (11:23) We discuss audience engagement; Scott explains how SXSW bridges the gap between brands and creatives. Scott also shares some of his favorite brand activations from previous festivals.

 

(21:26) During the interview, Scott goes into detail about SXSW creates proper alignment between brands and creatives. Scott shares a little bit about how SXSW selects sponsors in relation to the themes. We learn how Scott's background as a performer has helped prepare him for his position at SXSW. Lastly, Scott shares some of the things that he's learned whilst organizing virtual festival events.