Ep 04 - Cracking the Code to B2B Recruiting with Sierra Kaslow and Neetu S Parab

Finding the right candidates in B2B not only means employing the standard hiring strategies, but also finding folks who can bring your products and services to life, all in a talent pool that’s smaller than ever. But, hey, recruiting in B2B is notoriously challenging.

That’s why it’s more crucial than ever to not just attract anyone but the right person for every role.

In this episode, we explore how a variety of B2B recruiters are maintaining strong and diverse talent pipelines, and keeping up with high demands. Diving into this topic with us will be, Sierra Kaslow, Head of Business Recruiting at Miro, and Neetu Parab, Director Talent Acquisition, ex-Uber, Mercedes-Benz.

Here’s What We Discussed: 

• [00:19] Sierra and Neetu introduce themselves and share their backgrounds
• [01:37] What are the most important skills recruiting teams need to develop and what do you look for when hiring a new recruiter with no past experience?   
• [04:40] Leading with data – What key metrics should you focus on and influence?
• [10:45] How do you scale teams while maintaining strong cultural values?
• [14:28] How do you evaluate candidates with B2C experience for B2B roles?
• [20:48] How do you identify diverse candidates and push the internal agenda of maintaining a diverse pipeline and employee base?  
• [29:33] What roles should you keep in-house with your internal recruiting team versus working with external partners?
• [34:03] Tips and processes for creating a great candidate experience 
• [38:48] What are the best ways to attract talent in joining very early stage B2B startups? 
• [41:52] has remote hiring been an obstacle or a win? What are the biggest hiring challenges you see in the next 6-12 months? 

About Our Speakers 

Sierra Kaslow started her recruiting career at Box where she lead the G&A Recruiting team. After 5 years, she moved to Miro where she owns Global Business Recruiting and manages a team of 60 recruiters, sourcers, coordinators, and program managers globally. She’s seen scale from 200 to 2000 and loves the challenge of managing managers through hyper-growth.

Over two decades of tenure in Talent Acquisition, Neetu S Parab has held various leadership roles focused on building technology teams for companies like Microsoft, Amazon, Uber, Electronic Arts, and Mercedes Benz R&D. At Uber, she led sourcing and recruiting teams to grow Engineering orgs including Infrastructure, Marketplace, Driver, Rider, etc. during their hyper-growth period prior to going public. In her current role, she leads a global team at a high-growth B2B startup called 6sense, where she has built a technical recruiting team, defined hiring processes and best practices ground up to scale hiring for the engineering, product, and design. With the breadth of experience working for various companies across industries, Neetu is passionate about providing data-centric talent acquisition solutions.

About Our Moderator

Anish Shah is the CEO & Founder of executive search agency Bring Ruckus. Anish has worked in-house in Growth roles at Snapfish and Getable. He started Bring Ruckus as a Growth consultancy 11 years ago working with 40+ clients, then re-focused his firm on executive recruiting for Growth leaders.

 

Quotes

“I think being very intentional and actually moving it into your interview process is the best way to [maintain strong cultural values] at scale.” – Sierra Kaslow 

 

“When I'm hiring recruiters that are early in their careers, I'm really looking at the attitude. If they've not experienced what recruiting is or the problem areas, but they have the right attitude and you throw situations at them, they can navigate through that.” – Neetu S Parab

 

“I would say, the number one skill, if you're really getting into recruiting, is sourcing. Unless you work for a really massive company where you have a dedicated sourcer, you're gonna need to build a pipeline in addition to what's coming through inbound. So becoming a really strong sourcer, first, is the foundation and then developing further skills.” – Sierra Kaslow 

 

“When you're hiring, you can solve for two of three things; quality, cost, or speed. Very rarely can you get all three of those.” –  Sierra Kaslow

 

ABOUT RUCKUS

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