American fashion designers have been riding the hype machine for over two decades. The playbook often involves Anna Wintour's anointment closely followed by Vogue, the CFDA and few other retailers and gate keepers as 'one to watch'. Hollywood is courted, then muses and clients, with the public expected to follow suit, leading a designer to great long term success. As evidenced by the closure of a host of American labels in recent years — most recently the well-liked Zac Posen — is this formula is flawed?
What was once seen as a dream making recipe has proven otherwise, with the rise of digital, social media, direct to consumer practices and increasing consumer power. In this episode, we dissect the America fashion scene.
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