Beefmasters - America’s Best Kept Secret with Lauren and Alyssa Lyssy

2025-02-28

Beefmasters - America’s Best Kept Secret with Lauren and Alyssa Lyssy on: Apple Podcasts | Spotify | Stitcher | Google Podcasts Let’s talk production! Marketing tips, sale format, photo editing, let’s face it, there’s a lot to learn. If you want to be the first to receive all this and more, join our - - -> Weekly Email. We want to help your operation be the best that it can be! “There are a lot of benefits to the Beefmaster breed, regardless of which sector you may be in in the cattle industry. The breed is still so young, we’re kind of like the best kept secret of the American world.” Alyssa...

Beefmasters - America’s Best Kept Secret with Lauren and Alyssa Lyssy on: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Let’s talk production!

Marketing tips, sale format, photo editing, let’s face it, there’s a lot to learn. If you want to be the first to receive all this and more, join our - - -> Weekly Email. We want to help your operation be the best that it can be!

“There are a lot of benefits to the Beefmaster breed, regardless of which sector you may be in in the cattle industry. The breed is still so young, we’re kind of like the best kept secret of the American world.” Alyssa Lyssy

Two of our marketing clients met with us while in San Antonio a few weeks ago and we were so excited for the chance to discuss all things production sales. Lauren and Alyssa Lyssy, of Lyssy Beefmasters, take us through their production sale journey and get real about what’s behind their breed that is taking the industry by force.

In this episode we cover:

The difference and value between in person sales, and online sales (15:10)
The benefits that the Beefmaster breed is providing the industry (5:30)
How consistency has paid off for the Lyssys. Both in marketing and herd development (31:32)

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Resources & Links:

Check out our Guest

Check out lyssybeefmasters.com
Follow along with them on Instagram @lyssybeefmaster

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Cattleman U assumes no responsibility or liability for any errors or omissions in the content of this episode. These conversations are the experiences told by our guests and should be considered as such. The information contained is provided on an "as is" basis with no guarantees of completeness or accuracy.

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