Tomorrow’s Leaders: John Forrester on lessons learnt in recessions and opening the industry to a new, diverse generation

John Forrester, global president of Cushman & Wakefield, reflects on more than three decades in real estate, lessons learnt from booms and busts, diversity and what he expects from the next generation.

In a conversation with EG, Forrester says: “I felt at home in this industry wherever it’s been in the world. It doesn’t matter where that door is – Shanghai or Tokyo or Newcastle – I always feel at home. I feel comfortable. I feel safe.”

But he says Cushman & Wakefield – and property more broadly – are on a journey to extend that to everyone. The industry needs more diversity, Forrester says, and it is up to today’s leaders to make it so.

“The leaders are responsible. We define the roadway within which the organisation has to operate. If we don’t set stretching targets, if we don’t ensure that our environment is welcoming and safe – that people are allowed to fail and be themselves – then that’s our fault.”

He goes on to reveal his advice for those, like his son, who have just started in property and gives us a glimpse into “John the person”: his love of authors named James or Elroy, his funeral playlist, thumbs up emojis and the teacher who made the biggest difference in his life.