Transforming Passions Into Purpose: OIA CEO Andrew Denton’s Journey in the Sports & Outdoor Industry

Join us for an inspiring episode of "Sports+Outdoor Mentors," where we delve deep into the captivating journey of Andrew Denton, CEO of the UK Outdoor Industries Association. 

With nearly four decades of experience, Andrew shares his remarkable story from aspiring zookeeper to a leading figure in the sports and outdoor industry. 

Discover how his passion for the outdoors, relentless persistence, and visionary leadership transformed brands like Rohan, Mountain Equipment, and many others, shaping the landscape of outdoor recreation. 

Learn about the challenges he faced, the triumphs he celebrated, and the wisdom he gained along the way. 

Whether you're a budding entrepreneur, an outdoor enthusiast, or someone seeking motivation to pursue your passions, Andrew's insights on leadership, industry growth, sustainability, and work-life balance are bound to inspire. 

Tune in to hear how one man's journey can inspire us all to live more connected, active, and meaningful lives outdoors. 

Remember to hit the Subscribe button to join our community and explore more stories of amazing leaders from the sports and outdoor industry.

You can join us every Sunday for a new episode.

Andrew's Book Recommendations:

📌 The 7 Habits Of Highly Effective People by Stephen R. Covey - https://amzn.to/3VboXfi (Amazon Affiliate links)

📌 Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight - https://amzn.to/4cajF9V (Amazon Affiliate links)

📌 Steve Jobs: The Exclusive Biography by Walter Isaacson - https://amzn.to/4c9EaTW (Amazon Affiliate links)

Follow Andrew

https://www.linkedin.com/in/andrew-denton-8120344

Follow Outdoor Industries Association (OIA) https://www.linkedin.com/company/oiauk/

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00:00 Intro

01:27 Key events

02:38 Environmental studies

04:49 Transition to sales at Rohan

08:05 US move and nomad life

12:01 Persistence & hard work

17:10 Building trade business

25:39 Transition, successes and failures

40:39 Training himself, coaches & mentors

47:16 Autistic Spectrum Disorder focus

53:27 Balance

59:36 The Outdoor Industries Association (OIA)

01:10:14 David Cameron and bringing outdoor awareness

01:18:18 Favourite piece of gear

01:24:23 Most valuable piece of advice received

01:28:18 Three pieces of advice for future leaders