Cold Email Outreach Strategy and Tools with Richard Mechaly, CEO, Provoke Growth Agency

Emailing is the #1 sales tool used worldwide, so business leaders and sales and marketing professionals must learn how to automate and elevate this ever-changing tactic. 

I worked with Provoke and learned firsthand how this system operates. Listen and discover what is important - the answer will surprise you!

You can follow Richard on LI here.

Tech stack

• Lemlist sends personalized email campaigns, automates follow-ups, and engages with leads with customized content, boosting reply rates and overall sales engagement
• Instantly scale outreach by sending personalized emails from multiple accounts. It focuses on improving deliverability and increasing response rates for lead generation
• Wiza helps users extract emails and contact information from LinkedIn profiles for lead generation
• Clay streamlines outreach with customized workflows and integrations for efficient lead generation
• Databar real-time business intelligence and analytics solutions to optimize their sales and marketing
• Expandi LinkedIn automation tool that generates leads through personalized and automated messages
• Hyperise - add dynamic, personalized images to their outreach campaigns, enhancing engagement

Content methodology

• StoryBrand - by Donald Miller, is a marketing storytelling framework around a Hero and Guide.