Strategic Marketing #2: The pandemic and the airline industry

In episode 2 of the Strategic Marketing podcast, Professor Andreas Eisingerich and Dr Omar Merlo discuss the impact of the pandemic on the airline industry. They are joined by guests Rob Britton (former executive of American Airlines, now an adjunct professor at Georgetown University) and Anthony Anderson (former marketing director of Easyjet and Easygroup) to discuss the challenges airlines are currently facing and how the pandemic might change the future of the industry.

 

Find out more about the Strategic Marketing programme: https://www.imperial.ac.uk/study/pg/business-school/strategic-marketing-online/