156. Adam Robinson, CEO, Retention.com & RB2B - How shall a CEO build a personal brand that drives business revenue!

In this episode, we speak with Adam Robinson, CEO, Retention.com & RB2B , 20m+ in combined ARR and growing at a fast rate, fueled by a strong founder brand!

We talked with Adam about how he has built a personal brand as a CEO that benefits the business! In just 2 years he's gone from limited presence to being one of the most heard voices in B2B SaaS leadership with 100k followers on Linkedin. The best part of this, it moves his business and revenue forward!

Here are some of the things we talked about: 

- What is the purpose of a CEO/Founder personal brand?

- How did Adam go about it to build up his brand?  

- What does it take in terms of resource and time allocation to build and grow a strong personal brand as a CEO?

- What defines Adam's content strategy that gets him this engagement?

- How do you measure the success and ROI of this exercise?

Make sure to tune in to learn how Adam is fueling the growth of his business to a large extent by being a trusted and valuable source of knowledge to his potential customers. Being authentic, credible, and having the courage to stand his ground, and at times dear to be different has worked wonders for him. This episode is for all leaders who are looking to build a strong personal brand that customers, partners, and competitors will trust and look up to.