IAM2408 - Franchise Broker Journey: Overcoming Day 36 Sales Slump

Gresham Harkless shares the harsh truth about sales in entrepreneurship – not every conversation will lead to a sale. It's crucial to accept that not every potential client will become a customer, no matter how much effort is put into the process.

 

Gresham discusses how candidates sometimes get cold feet due to the perceived risks, even when they see the opportunity and believe in the business.

 

He reflects on how often sales that seem certain don’t close, while those that seem unlikely can unexpectedly succeed.

 

He also mentions that in franchise sales, it's common to speak with 100 to 150 leads, but only one will convert to a franchisee. 

 

One key takeaway from Gresham’s experience is the importance of moving quickly towards a yes or no answer to avoid wasting time.

 

In addition, he recognizes that sales is a journey that requires patience, perseverance, and sometimes, talking to many people before finding the right fit.

• Blue Star Franchise: http://bluestarfranchise.com
• Browse the Franchise Inventory: https://bluestarfranchise.com/franchise
• Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment
• Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co

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