How to Fall in Love with Content Creation with Matt Allyn: Authentic Strategies to Grow Your Brand

You know those days when you’d rather do anything than show up on social media? 🙋‍♀️ Same, friend. But what if creating content didn’t have to feel like a never-ending chore?

This week I sat down with my good friend and storytelling genius Matt Allyn, and wow—this convo lit me up. Matt and I dive deep into the real reasons we resist showing up online and how to completely flip that energy so content becomes something you actually look forward to.

Inside this episode, we chat about:
✨ The mindset shift that turns frustration into fuel
✨ Why everything works when you find your unique style
✨ How owning what you truly want (yes, the scary goals) changes your business and your life
✨ Simple strategies to grow your brand without feeling fake or burned out

If you’ve been hiding behind “I hate social media” or stuck overthinking what to post, this is your wake-up call. Matt’s approach to storytelling and growth will make you rethink everything you thought you knew about content creation.

Get ready to laugh, take notes, and maybe even shout a few “OMG YES” moments along the way. Your next level of confidence (and content) starts right here.

Let’s stay connected:

🎟️ Grab your ticket to the Creative Content Collective (October 18, San Diego) - bit.ly/ccc-oct-18

🎧 Need help launching your podcast? My team at Media Unscripted has you covered. DM me “Podcast” on IG @jessicaburgio and let’s get you visible!