247. Lounge Lessons: Perception is Reality - How Your Product Positioning Drives Consumer Behavior

What is product positioning? Simply put, product positioning is deciding how you want the market to think and feel about your product and articulating that in your marketing and messaging. 

Essentially, potential customers will think and feel about your product what you tell them to think and feel.

Tune in to hear how this might affect your business and why you should re-evaluate your product positioning each season throughout the year.

 

_______

 

Full Episode Show Notes

http://ecommercebadassery.com/247

 

_______

 

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

 

_______

 

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

 

 

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy