Jeremy Taylor is the Co-Founder and Director of Connect2 and the Business Director of TrinityP3 UK. He discusses the role of businesses and brands in defining and acting with an ethical purpose beyond simply delivering increased shareholder value. Be it delivering environmental sustainability, acting with good social responsibility or making ethical business decisions to minimise harm to others, it is all about good business conduct.
https://www.trinityp3.com/2020/02/brand-corporate-purpose-ethics/