My Guest today is the Director of Innovation, Education, and Investments at the World Tourism Organization, Natalia Bayona. UNWTO at its recent 117th Executive Council Session in Marrakesh, Morocco announced a partnership with the Moroccan authorities to accelerate the digitalization process of 10,000 SMEs through its Digital Futures Program. Natalia in this conversation unpacks the figures and rationale behind this project.
Natalia Bayona leads the innovation, education and investment strategy of the World Tourism Organization (UNWTO), the United Nations specialized agency for the promotion of responsible, sustainable and accessible tourism worldwide.
With a diverse background in politics, destination management and business, she has become the first innovation director at UNWTO, has introduced entrepreneurship and education as key factors for tourism and development, and has positioned UNWTO as an innovation benchmark within the wider United Nations system as recognized in the UN 2020 Mapping of Innovation, Data, and Digital Capacities. Furthermore, she has joined the UN Executive Leadership Programme for Sustainable Development led by the UN System Staff College (UNSSC).
Her work consists of identifying the most disruptive startups and investment projects and matching them with Member States and leading corporations. As an advocate of youth and technology, she seeks to make entrepreneurs grow for a promising future in all regions.
We are on course to reaching our 150 hotels target in Africa- Ramsay Rankoussi
The New President and Chairperson of AAVEA Mpume Mabuza discusses priorities for Association
Managing Director of the Bench Matthew Weihs reflects on 2023 AHIF
TIFA 2023:Tourism is a key pillar in shaping Brand South Africa
Tourism Investment Forum Africa (TIFA) is a global platform for local action
Opening Day Roundup from 5th Africa Youth In Tourism Innovation Summit
We want to make Zambia a centre of Excellence for Tourism Education- Rodney Sikumba
Unpacking SADC ’s 10 Year Tourism Action Plan
Shaun Wheeler touts sustainability footprint of Radisson Blue Mosi OA Tunya Livingstone Resort
We are working towards a robust and impactful membership - Liz Tapawa, President, Skal - Nairobi
Malawi’s Sunbird Tourism Group targets hotel management services in expansion drive
Exploring Malawi’s birding haven of Blue Zebra Island Lodge
2023 Kriol Jazz Festival makes a glorious return
Ghana’s e-visa program to go live by end of year
Is Africa doing enough to tap into the Halal Tourism Market?
Ethiopian Aviation University will help develop highly skilled aviation professionals and leaders
Make women empowerment a business imperative to sustain growth in the Tourism Sector- Aradhana Khowala
My vision is to make Tourism Number One foreign Exchange earner - Kenya’s Cabinet Secretary for Tourism
Kriol International Jazz Festival makes a return
Mozambique’s e-visa rollout and its impact on Tourism
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Modern West
Concrete Pastures Podcast
The Atlas Obscura Podcast
Travel with Rick Steves
Hometown Ghost Stories
پادکست رادیو ماجرا