Ep #041 - Succeed by Being Cooler than the Competition w/ Tentsile founder Alex Shirley-Smith

I've long believed that if you made something so cool it can't be ignored, then you've got a real business opportunity. Not a business yet, just an opportunity. But put in the work to build a real product, manage production and dial in the marketing, and that business opportunity can explode into a wildly successful brand. That's exactly what Tentsile founder Alex Shirley-Smith did with his amazing floating tree tents. Listen in as he tells where the idea came from, how he overcame crazy manufacturing problems (including getting banned from his own factory), and has grown sales volume more than 10x every year!

This episode is brought to you by HealthIQ, be sure to check out the note at the bottom of this post and see why, as an entrepreneur, that matters for you!

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For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast

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