How to avoid data overload in the food and forest sectors

Rob Waterworth, chief executive of the Mullion Group, discusses with Innovation Forum’s Ian Welsh what the food sector can learn from forestry to improve stakeholder relationships and trust.

Waterworth argues that challenges being faced by the food sector now reflect many that forestry faced in the 1970s and 1980s, in Australia in particular.

While technology is providing exciting opportunities, there is a danger of there being too many solutions looking for problems. Choosing the right technology to answer specific questions is a better approach, if a challenge in itself, he says.

The Mullion Group was a sponsor of the recent Innovation Forum Future of Food conference in London.