Custom Design and What The Next-Gen Consumer Expects

The jewelry purchase is not only about the glamor and exclusivity of the amazing gems and materials of a piece. The jewelry purchase is about being part of the most important parts and meaningful commemorations that a consumer will have in their lives. Joseph Sanger of Shah Luxury explains who the “next-gen” customer is and talks about their expectations of jewelers and the industry overall. He outlines what custom design means and why it can be a win/win/win for the customer, the retail jeweler and a retail vendor. He also provides insights and tips that can be used in-store during sales presentations and customer communications. The Shah Luxury Group is a leader in pushing boundaries of technology, innovation, and design. They strive to product world-class jewelry that appeals to clients in the US, Canada and other markets across the globe.