PCA 2021: J.C. Newman Cigar Company

From the 2021 PCA Trade Show, we talk to Drew Newman of J.C. Newman Cigar Company.

J.C. Newman Cigar Company has always embraced its heritage. It's proud to be the oldest family-owned cigar maker in America, and it's proud of its 111-year-old El Reloj factory. Over the past few years, J.C. Newman has focused on its unique position of having such a rich history behind it. The company recently has undertaken renovations at El Reloj, and now is opening up its factory to tours. In addition, it also has brought back hand-rolled premium cigar making to El Reloj with the launch of The American (a cigar that went on to win the Cigar Coop 2020 Cigar of the Year). Keeping to the theme, J.C. Newman decided to bring El Reloj to the Trade Show with an all-new booth design replicating its historic facility.

References

• PCA 2021 Report: J.C. Newman Cigar Company